Precision herbal stacks for men over 40
Real Doses. No Proprietary Blends.

Daily packs at doses that match published research. Coaching included. Starting at $3.23/day.

Doctor-Formulated Third-Party Tested Cancel anytime. One click. 60-Day Guarantee
Choose your stack

Three Stacks. Real Doses. Pick Your Priority.

Each stack is 3-5 ingredients at doses that match published research, delivered in daily packs with your name on them. Coaching and accountability included with every subscription.

Sleep Support Pack

Sleep Stack

For the man looking to support healthy sleep patterns and wake up feeling restored.*
Best for men who lie awake running tomorrow's problems at 2am — then drag through the next day on 5 hours.
L-Theanine200mg
Magnesium Glycinate400mg
Valerian Root Extract200mg
Passionflower Extract150mg
Lemon Balm Extract100mg
Melatonin (IR + SR)3mg + 2mg
Glycine3,000mg
$97/month
That's $3.23/day for doses that match published research
What's included:30-day supply in personalized daily packs
25-day coaching sequence
Human support within 1 business day
Renews monthly · Pause or cancel anytime · Ships within 3 business days
Start Sleeping Better
Stress Support Pack

Stress Stack

For the man looking to support his body's natural stress response and recovery.*
Best for men running on cortisol and adrenaline — performing well on the outside, burning down on the inside.
Ashwagandha KSM-66600mg
Phosphatidylserine300mg
Holy Basil Extract500mg
Magnesium Glycinate400mg
L-Theanine200mg
$129/month
That's $4.30/day for doses that match published research
What's included:30-day supply in personalized daily packs
25-day coaching sequence
Human support within 1 business day
Renews monthly · Pause or cancel anytime · Ships within 3 business days
Stop Running on Fumes

What real doses actually cost

Research-referenced doses require more raw material per pack. 600mg of ashwagandha costs significantly more to manufacture than 16mg. The supplement industry keeps prices low by keeping doses low. We chose meaningful amounts — and that costs more to manufacture. The price difference is the dosing difference.

Not sure which stack is right? The ESEIS Assessment helps match you to the best-fit stack for your pattern in 60 seconds.

Take the 3-Minute Assessment
No credit card required. Your results are yours whether you buy or not.

Looking for digestive, vitality, or longevity support? See all 6 stacks

The practical difference

What You Actually Get

Typical SupplementsDuke of Herbs
Format✗ Multiple bottles to manage✓ One daily pack, your name on it
Dosing✗ Undisclosed "proprietary blends"✓ Every dose printed on the label
When you miss a day✗ Nobody notices✓ You get a check-in
Support✗ FAQ page✓ Coach responds within 1 business day
Personalization✗ One formula for everyone✓ Matched to your ESEIS profile
By day 14✗ Most buyers have stopped✓ Coaching intensifies
More than supplements

The Right Dose Is Only the Beginning

The best stack in the world doesn't help if it sits in a cabinet. Every Duke of Herbs subscription includes the system designed to support follow-through.

Personalized daily supplement packet
01

Your Daily Packs

One tear-open packet every morning. Your name on it. Research-referenced doses inside. No bottles to juggle. No pills to count. One decision instead of four.

ESEIS coaching app on phone
02

Your Daily Coach

25 days of daily check-ins matched to your progress. Day 3 guidance is different from Day 14 — because Day 14 is where the wheels come off and you need someone in your corner.

Coach Brian Ayers
03

Your Human Support

When patterns shift — stress spikes, sleep changes, adherence drops — Coach Brian and his team typically respond within one business day. Not a chatbot. Not a help desk.

Coach Brian Ayers
The authority behind the stacks

25 Years of Coaching Men Through Exactly This

Duke of Herbs didn't start with a supplement formula. It started with 25 years of watching men over 40 take products and get nowhere — because the products weren't formulated at meaningful levels, and there was nobody to support follow-through.

The ESEIS assessment wasn't invented for marketing. It was developed through decades of pattern recognition — observing which inputs determined which outcomes across thousands of real men.

This isn't a brand with a founder story bolted on. The founder's methodology IS the product.

25
Years coaching men
400+
YouTube videos
3
Published books
From men who stayed with it

What Consistency Looks Like

★★★★★
Mark T.
"I've tried supplements 10 times. This is the first time I made it past week 2. The daily emails kept me accountable in a way that didn't feel annoying — it felt like someone actually gave a damn."
Mark T.
Age 52 - Energy Stack
Individual experience. Results not typical for all users.
★★★★★
Robert S.
"I was ready for another thing that didn't work. The difference was the check-ins. Day 7, day 14 — someone was actually paying attention. That changes everything."
Robert S.
Age 49 - Sleep Stack
Individual experience. Results not typical for all users.
★★★★★
James K.
"The framework clicked for me. I finally understood why nothing else had stuck. And for the first time, I actually finished the full 30 days."
James K.
Age 58 - Stress Stack
Individual experience. Results not typical for all users.
These testimonials reflect individual experiences and are not intended as medical claims. Individual results vary. The experiences described above are not necessarily representative of all users. Many factors affect individual outcomes, including consistency of use, diet, exercise, and overall health.
Learn how the system works

Built With Full Doses — On Purpose

Most supplement companies use "proprietary blends" to hide how little of each ingredient is actually inside. We took a different approach.*

Typical "Proprietary Blend"

30-Ingredient Capsule

Total capsule weight: 500mg - Individual doses not disclosed
Ashwagandha
Amounts used in research: 300-600mg
~16mg
Magnesium
Amounts used in research: 200-400mg
~16mg
Rhodiola Rosea
Amounts used in research: 200-600mg
~16mg
+ 27 more ingredients
All undisclosed behind "proprietary blend"
???
A fraction of the amounts referenced in published research
vs
Duke of Herbs Stack

3-5 Ingredients. Full Doses.

Every milligram printed on the label
Ashwagandha KSM-66
Matches research-referenced amounts
600mg
Magnesium Glycinate
Matches research-referenced amounts
400mg
L-Theanine
Matches research-referenced amounts
200mg
No proprietary blends
Nothing hidden. Ever.
100%
Doses that match the amounts used in published research
*Illustrative example based on mathematical division of total blend weight by number of listed ingredients. Actual amounts in proprietary blends vary by product.

When a label says "Proprietary Blend," the company is legally allowed to list every ingredient without telling you how much of each is inside.

You see 30 impressive names. You assume each one is present at a meaningful level. They're counting on that assumption.

Duke of Herbs prints every dose on the label. No blends. No hiding. Just the math.

Try this right now: Go to your cabinet. Find any bottle with "Proprietary Blend" on the label. Look at the total weight. Count the ingredients. Divide. That number is what you've been paying for.

What the fine print doesn't tell you

Why "Proprietary Blend" Should Make You Ask Questions

When a supplement company lists a "proprietary blend" on the label, they're using a labeling practice that allows them to name every ingredient without disclosing how much of each one is in the formula. They only have to list the total weight of the blend.

So you see 30 impressive ingredients and a total of 500 milligrams. You assume each ingredient is present at a meaningful level. That assumption is what the economic model depends on.

Putting many ingredients at small amounts is less expensive to manufacture. The label looks more impressive. And when you don't notice a difference after two weeks, you don't question the product — you question yourself. That cycle — buy, try, stop, repeat — is how the industry keeps growing.

That cabinet full of half-finished bottles isn't evidence you lack discipline. It's worth asking whether the products were formulated at the amounts that published research actually uses.

Duke of Herbs takes a different approach. Fewer ingredients. Doses that match amounts referenced in published research. Every milligram printed on the label. No proprietary blends. Our labels look simpler — and that simplicity is the point.

Not sure which stack is right? The ESEIS-25 Assessment identifies your #1 bottleneck across 5 interconnected systems and matches you to the best-fit stack in 3 minutes.

Take the Free Assessment
No credit card required. Your results are yours whether you buy anything or not.
Questions

Before You Decide

Can I cancel anytime?
Yes. No contracts, no commitments. Cancel anytime from your account or by contacting support. One click. We also offer a 60-day satisfaction guarantee — if you're not satisfied for any reason, full refund.
What if I'm already taking supplements?
We always recommend consulting with your healthcare provider before starting any new supplement regimen, especially if you're currently taking other supplements or medications. We do not recommend combining our stacks with stimulants, prescription medications, or other supplement protocols without first speaking with your physician. Our coaches can provide general wellness education to help you think through the transition, but they are not a substitute for medical advice.
How is this different from what I can buy on Amazon?
Two differences. First, dosing: we formulate each ingredient at amounts consistent with what published research uses — not trace amounts hidden behind proprietary blends. Second, the system: Coaching, human support, and daily packs designed to support follow-through. Supplements alone have a high abandonment rate by day 14. The system is designed to change that.
Why does it cost more than drugstore supplements?
Because research-referenced doses require more raw material. 600mg of KSM-66 ashwagandha costs significantly more to manufacture than 16mg. The industry keeps shelf prices low by keeping ingredient amounts low. We chose meaningful amounts, daily packaging, and a coaching system — all of which cost more to produce. The price reflects what's actually inside the pack.
How long until I notice anything?
Individual responses vary considerably. Some adaptogens like ashwagandha are typically studied over 4-8 week periods in published research. The tracking system is designed to help you identify subtle patterns you might otherwise miss. We recommend committing to at least 30 days of consistent use before evaluating your experience.
🛡

60-Day Satisfaction Guarantee

Try any stack for 60 days. If you're not satisfied — for any reason — full refund. Even if you've opened every pack. No questions. No guilt trips. No "retention specialists" reading from a script.

Cancel anytime with one click. We'd rather lose a customer than trap one.

Choose Your Stack. Start With Real Doses.

3-5 ingredients at the amounts published research actually uses. Daily packs with your name on them. A coach who notices when you stop. 60-day guarantee. Starting at $3.23/day.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. The ESEIS-25 Assessment is an educational tool designed to help identify areas of focus, not a medical diagnostic. Consult with a healthcare professional before starting any new supplement regimen, especially if you have pre-existing conditions or are taking medication. Individual results vary. Dose comparison is illustrative and based on mathematical division; actual proprietary blend formulations vary by manufacturer. "Research-referenced doses" refers to amounts consistent with those used in published peer-reviewed studies; this does not constitute a claim that these specific products have been clinically tested. Coaches provide wellness education only and are not licensed medical professionals.